Beyond the booth: Maximizing your impact at Scientific Sessions
The most successful exhibitors don’t wait for traffic — they create it.
You’ve secured your booth at the 2026 American Heart Association Scientific Sessions. Now the real question is: will anyone remember you?
When exhibiting, showing up isn’t enough. The brands that win are the ones that show up early, often and everywhere that matters.
If you’re not visible before the meeting, you’re already behind
Booth traffic shouldn't be accidental. By the time attendees step into the Science & Technology Hall, their schedules are nearly set. Start influencing attendees with pre-meeting outreach — where decisions are made.
The right placements will:
- Put your brand on the shortlist before competitors are even considered
- Build anticipation for your presence
- Give attendees a clear reason to find you
High-impact pre-meeting opportunities:
Dominate the on-site experience
Scientific Sessions can feel fast, crowded and overwhelming to attendees. Even the best booth can be overlooked without reinforcement. Strategic on-site visibility ensures you’re not just seen but remembered.
These placements:
- Keep your brand top of mind all day, every day
- Drive repeat traffic to your booth
- Extend your reach far beyond a single interaction
Key on-site opportunities:
- Journeys
- Daily Newspaper
- Hotel Room Marketing
- Hotel Advertising at the Hyatt Regency or Marriott Marquis
- On-Site Education and Networking
- Convention Center Sponsorships
Your booth is the baseline. Amplification is the advantage.
The most successful exhibitors don’t rely on foot traffic — they engineer it.
✔️ Show up before attendees plan their schedules.
✔️ Stay visible while they’re on-site.
✔️ Be the brand they remember after they leave.
If you’re going to invest in Scientific Sessions, make sure it actually pays off.
View all 2026 Scientific Sessions advertising and sponsorships