Thank you for your interest in linking to the American Heart Association and/or the American Stroke Association website(s). Our websites provide information for patients, caregivers, volunteers, consumers and healthcare professionals as part of the American Heart Association and American Stroke Association’s mission to help reduce disability and death from heart disease and stroke. The American Heart Association and the American Stroke Association (collectively, "Association") encourage websites to link to the Association’s website(s).
Linking TO the American Heart Association and American Stroke Association Websites
Please refer to and use the following guidelines when setting up a link to the American Heart Association and American Stroke Association websites.
- The Association does NOT endorse companies, products or services, and strictly prohibits any suggestion of endorsement, recommendation, or superiority of one company, product or service over another company, product or service.
- The Association does not allow framing of its website(s). When setting up a link to the AHA’s website(s), the Association’s site should open in a new Web browser window rather than displaying the pages in a frame of the linking site’s Web template, when frames are used in the site’s design.
- Links directly to the Association’s websites should be text-only and you may not use the Association’s stylized logo as a link, as our logo cannot be shown on your site.
- You may use one of these lead-in sentences with your text link to the Association’s websites:
The American Stroke Association is a national voluntary health agency to help reduce disability and death from cardiovascular diseases and stroke.The American Stroke Association is solely focused on reducing disability and death from stroke.
- The Association does not allow other Web sites to copy and reuse information or material(s) from the Association’s websites.
Exception: The exception to this rule is when a legal agreement is in place which directly specifies that a logo can be used on another party's website. The logo must be accompanied by a proclaimer that explains the nature of the American Heart Association's relationship with the other party. However, the logo itself cannot be used as a link - the logo can be on the website but the link itself must be text only.
In addition, the logo use must conform to our Branding Guidelines and any requirement set out in a written agreement.
Linking FROM the American Heart Association and American Stroke Association Websites
- When the Association’s website includes links to other sites, the Association does not assume any responsibility or liability for any communications or materials available at the sites to which it links, including responsibility or liability for their accuracy. No link on the Association’s website is a referral or endorsement of either the linked-to entity or any product or service. Such links are provided for convenience only.
- The Association does not provide links from the Association’s website(s) to external sites except as specified by a pre-existing sponsorship agreement/contract, partnership or other contractual business relationship.
Linking to an external site - the "two-click" rule
Any link from the AHA/ASA website to an external website must abide by a two-click rule. This means that the first link goes to a "jump page" that explains the relationship between AHA/ASA and the other party. A link to the external website can be placed on this jump page, however, it must land on a general homepage, not a page that includes information about specific products or services.
The Association reserves the right to add, modify and delete these Guidelines at any time at the AHA's sole discretion.
For more information, please read our Copyright Policy.
© 2020 American Heart Association, Inc. All rights reserved. Unauthorized use prohibited.
American Heart Association copyright materials may not be reproduced in whole or in part by persons, organizations or corporations other than the AHA, its affiliates, divisions and units without the prior written permission of the Legal Department at the AHA National Center.
The information contained in this American Heart Association (AHA) website is not a substitute for medical advice or treatment, and the AHA recommends consultation with your doctor or health care professional. Visit the Copyright Permission Guidelines page for more copyright permission request information or reference the links on this page that are listed under "Copyright Pages".
Copyright and Trademark Violations
The American Heart Association takes intellectual property rights seriously. We work diligently to ensure that our works do not infringe on anyone else's rights and that others do not infringe on the AHA's intellectual property rights.
Visit the DMCA Notification Guidelines page for more information about how to report a copyright violation.
- Guidelines for Use of American Heart Association Materials in Electronic Format
- Guidelines for Use of American Heart Association Emergency Cardiac Care
- Guidelines for Use of American Heart Association Recipes
- Guidelines for Requests to Translate American Heart Association Materials
- Copyright Permission Guidelines
- Copyright Request
The American Heart Association and American Stroke Association strive to make our websites accessible. The American Heart Association and American Stroke Association are committed to diversity, inclusion, and meeting the needs of all of our constituents, including those with disabilities. We are continually improving our digital assets to comply with the accessibility guidelines for levels A and AA in accordance with WCAG 2.0.
Further accessibility efforts are under way and we continue to update our websites to improve accessibility. In the meantime, if the format of any material on our web pages interferes with your ability to access the information, please contact us to request assistance or if you have questions or comments about our web sites’ accessibility.
Please call 1-800-AHA-USA-1 (1-800-242-8721) or submit an inquiry.
The American Heart Association Ethics Policy reflects the high standard of business conduct representing what is the hallmark of our organization. Our Ethics Policy helps define our commitment to support a culture of openness, trust and integrity in all we do.
We are committed to conducting all of the American Heart Association's affairs and activities with the highest standards of ethical conduct. All of us have an obligation to adhere to this policy and encourage others to do the same.
As volunteers and staff, we are passionate about working with all of our customers. We must dedicate ourselves to pursuing our mission with honesty, fairness and respect for the individual, ever mindful that there is no "right way" to do the "wrong thing."
The Ethics Policy helps clarify our standard of conduct. It makes clear that the American Heart Association expects volunteers and employees to understand the ethical considerations associated with their actions. Our Ethics Policy affirms our long standing commitment to not merely obey the law, but also to conduct our business with integrity and without deception.
The American Heart Association’s reputation for integrity and honesty is more important today than ever before. As we think of "what we do" at the American Heart Association and "how we do it," always remember our responsibility to ask ourselves: "Am I doing the ‘right thing’ for the ‘right reason‘?"
Code of Ethics
The summary code of ethics includes the following provisions:
American Heart Association employees and volunteers must:
- Proactively promote ethical behavior as a responsible partner among peers in the work environment.
- Deal fairly with AHA Customers, suppliers, competitors, volunteers, and employees.
- Provide constituents with information that is accurate, completely objective, relevant, timely, and understandable.
- Comply with applicable government laws, rules and regulations.
- Maintain the confidentiality of information entrusted to them by the AHA or its Customers except when authorized or otherwise legally obligated to disclose.
- Accept responsibility for preventing, detecting, and reporting all manner of fraud.
- Be honest and ethical in their conduct, including ethical handling of actual or apparent conflicts of interest between personal and professional relationships.
- Protect and ensure the proper use of company assets.
- Prohibit improper or fraudulent influence over the External Auditor.
The purpose for this ethics policy is to support a culture of openness, trust, and integrity in all American Heart Association management and business practices. A well understood ethics policy requires the participation and support of every AHA volunteer and employee.
At the American Heart Association, we are dedicated to working with our volunteers, employees, partners, vendors and customers to reduce disability and death from cardiovascular diseases and stroke. We are committed to conducting all of the AHA’s affairs and activities with the highest standards of ethical conduct. The AHA Code of Conduct in the Human Resources Policy Manual provides guidance for decisions and actions during our daily work.
We are committed to the responsible use of AHA assets; to provide accurate, complete and objective information; to respect the confidentiality of financial and other information; to act in good faith and exercise due care in all we do; to comply with all rules and regulations, and to proactively promote ethical behavior.
The AHA’s Ethics are built on the AHA’s Guiding Values. As such, we acknowledge our individual responsibility to ensure our collective success by practicing and promoting the following values which reflect a shared view of how we want to operate and be seen by others.
- Improving and Extending People’s Lives
- Bringing Science to Life
- Speaking with a Trustworthy Voice
- Building Powerful Partnerships
- Inspiring Passionate Commitment
- Meeting People Where They Are
- Making an Extraordinary Impact
- Ensuring Equitable Health for All
The AHA is committed to provide a work environment that values diversity among its volunteers and employees. All Human Resource policies and activities are intended to create a respectful workplace where every individual has the opportunity to reach their highest potential.
Employees are provided opportunities regardless of race, color, national origin, religion, sex, sexual orientation, marital status, age, veteran status or disability. These policies apply to both applicants and employees in all phases of employment including, recruiting, hiring, placement, training, development, transfer, promotion, demotion, performance reviews, compensation, benefits and separation from employment.
We will evaluate how we are living up to our code of ethics by requesting feedback on a regular basis from our employees, volunteers and customers. We will provide all of our stakeholders a mechanism to report unethical conduct. We will begin with employee orientation and regularly communicate all of these expectations to employees and volunteers.
AHA volunteers, employees, contractors and suppliers are expected to report any practices or actions believed to be inappropriate to their supervisor, another AHA leader, the Human Resources department, or via the AHA ethics hotline.
We are dedicated to 100% customer satisfaction. We are devoted to developing “customer enthusiasm” and are passionate about exceeding customer expectations. We dedicate ourselves to anticipating the changing needs of customers and creating timely, innovative and superior programs, products and services.
Fraud is defined as any intentional act or omission designed to deceive others, resulting in the victim suffering a loss and/or the perpetrator achieving a gain. The AHA Board of Directors and Senior Management have adopted a “no fraud tolerance” attitude. In addition to the Board, volunteers, management and staff at all levels of the Association have responsibility for preventing, detecting and reporting fraud.
In addition to the definition of fraud set out above, this policy covers any dishonest or fraudulent act, including but not limited to:
- Misappropriation of funds, securities, supplies or other assets.
- Impropriety in the handling or reporting of money or financial transactions.
- Profiteering as a result of insider knowledge of company plans or activities.
- Disclosing confidential and proprietary information to outside parties.
- Intentional, false representation or concealment of a material fact for the purpose of inducing another to act upon it to procure an advantage, benefit or gain.
- Accepting or seeking anything of material value from contractors, vendors or persons providing services/materials to AHA, unless pursuant to the Acceptance of Gifts Policy.
- Destruction, removal, or unauthorized use of records, furniture, fixtures, and equipment.
- Any similar or related irregularity.
Each member of management will be familiar with the types of improprieties that might occur within his or her area of responsibility and be alert for any indication of irregularity. An employee, volunteer, consultant, vendor, contractor, or outside agency doing business with AHA shall immediately report any irregularity that is detected or suspected, as instructed below under ‘Reporting Ethics Violations.’ Any employee or person who suspects or reports dishonest or fraudulent activity shall not attempt to personally conduct investigations or interviews related to any suspected fraudulent act. Investigations will be coordinated with the Legal Department and other affected groups, both internal and external. For additional information regarding fraudulent activities, refer to the AHA Fraud Risk Management Program.
Conflict of Interest Policy
As a science-based non-profit organization, public trust in the integrity and independence of the American Heart Association’s (AHA’s) scientific review and decision-making processes as well as AHA’s adherence to high standards for the conduct of its charitable activities is essential. It is also acknowledged and desired that volunteers, employees and others working on behalf of AHA (AHA Representatives) have myriad relationships, interests, and memberships that support and benefit the mission of AHA. However there are times when these multiple relationships may give rise to or give the appearance of an actual or potential conflict of interest. To protect both AHA and AHA Representative, this Policy requires disclosure of relationships by AHA Representatives and resolution of any conflicts by AHA to ensure that actions taken are in the best interest of AHA. This protects AHA’s and AHA Representatives’ decision-making from the appearance of bias or improper influence by individual personal or business interests, family or close associates in AHA.
B. AHA Representatives
Representatives include, but are not limited to: AHA’s volunteer Board of Directors, Officers, committee members, council members, key employees, certain contracted parties or agents, and other designated individuals in decision-making roles.
Disclosure: AHA Representatives are to fully disclose financial and non-financial relationships, including their employment, ownership interests, memberships, arrangements, investments and holdings, including those held by family members, as required on the AHA Relationship Disclosure Questionnaire.
- Reporting is to occur before appointment or election and annually thereafter.
- An AHA Representative is expected to update his or her Disclosure Questionnaire also whenever any material change occurs in his or her relationships.
- In the course of AHA meetings or activities, the AHA Representative is to disclose any direct or indirect interests in a transaction or decision that potentially could be a conflict of interest
Evaluation: Reporting these personal and other business relationships generally does not prevent an individual from working with or volunteering for the AHA. AHA will evaluate non-financial and financial relationships for actual or perceived conflicts based on the nature of AHA Representative’s position(s) and scope of decision making authority, the substantiality of the relationships, the pervasiveness of the conflict and whether additional measures are needed to protect the integrity and reputation of the AHA Representative and the AHA.
Resolution: Conflicts may be resolved by having the AHA Representative refrain from deliberating and/or voting on the particular transaction or matter in which he or she has an interest; and otherwise refrain from exerting any influence on AHA to affect a decision. However, other measures may be required by AHA, depending on the nature of and the ability to reasonably manage the conflict. Resolution will be based on the facts and circumstances of each individual situation, but may in some cases require action up to and including the withdrawal of the individual from the conflicting relationship or from the AHA position.
D. Requirements for Certain Positions
Because of the diversity of AHA’s activities and operations, different volunteer and staff positions in AHA require specific and distinct procedures for addressing conflicts of interest All procedures must be consistent with applicable law, this Policy and approved by the Conflict of Interest Review Committee (COIRC) or the Audit Committee, as applicable.
When a volunteer is a director, committee member, or other active participant in another organization, the volunteer will not disclose or use confidential or proprietary information of AHA or otherwise make disclosures that could be injurious or disadvantageous to AHA.
Association's Property and Information
Employees and volunteers are expected to protect the AHA’s property at all times; including cash, equipment, records, employee, and customer information. This also requires employees and volunteers to maintain confidentiality regarding AHA records, and employee and customer information.
It is AHA policy that the volunteer membership and staff structures and all programs and activities of the American Heart Association, its Affiliates and components shall be designed and conducted without regard to race, religion, national origin, sex, age, disability or other non-merit criteria.
If you have questions or concerns about compliance with any of the policies listed above, or are unsure about what is the “right thing” to do, we strongly encourage you to first talk with your supervisor, program leader, another AHA Leader or the Human Resources department. If for any reason you are uncomfortable talking to any of these individuals, contact the AHA ethics hotline at 866-293-2427 or www.ethicspoint.com to report your concerns. Your calls will be handled in confidence. No director, trustee, officer, employee or volunteer who in good faith reports an action or suspected action taken by or within the AHA that is illegal, fraudulent, or in violation of any adopted policy will suffer intimidation, harassment, discrimination or other retaliation. The AHA treats complaints about and reports of possible discrimination seriously and investigates them as required by our procedures and any applicable laws.